The caller's selection will add a new factor to the algorithm that the company uses to determine whether phone calls placed on lines it set up for local restaurants result in orders.

The food marketing and delivery firm-which also owns Seamless-is hoping the prompt will cool months of tension with members of City Council, who say its apps are taking advantage of local restaurant owners.

Grubhub customers will hear a new prompt when they call a restaurant through the app, as detailed in a letter the company sent City Council Thursday afternoon. Regardless, the company added that models like this helped their peers grow, and ultimately, the goal of these delivery systems is to keep potential diners from going onto other platforms in pursuit of their dinner order.After months of controversy over a phone-ordering system that restaurant owners say stuck them with bogus charges, Grubhub says it has a “common sense” solution. Grubhub told Eater shortly after that this model would keep the platform from being at a 'restaurant disadvantage,” but it acknowledged that 'the non-partnered model is no doubt a bad experience for diners, drivers, and restaurant,' presumably because of the lack of shared knowledge between all parties involved in a delivery transaction. In October, after Grubhub's stock fell more than 40 percent in one day, the company announced that it had been working on expanding its restaurant network through informal partnerships, just as Doordash and Postmates had been doing. When it comes to cornering the delivery market, there's growing competition, and that's why these problems only seem to be worsening.

'And so they leave and they go outside and call the guest, and the guest doesn’t understand what’s going on-it makes us look absolutely terrible, and it becomes this mess of confusion for the guest.' 'The couriers walk in and we tell them we don’t even have an account with Doordash,' Judy Ni of Baology told Philadelphia.

Grubhub seamless charge